Chargeback Representment is a process where a merchant fights back a chargeback by gathering evidence to prove that the transaction was completed properly and the charges imposed by the customer are not true. Armed with sufficient evidence against the request of the customer, the issuer then reverses the chargeback and the merchant is refunded. Chargeback Representment is essential for merchants and can have both positive and negative impact on his business and the revenue. It is important to understand Chargeback Representment process clearly as it is a very powerful function and can help merchant recover his lost money.